The argument
A 5 day website build is not a shortcut. It is what happens when you write the copy on Monday instead of on Thursday, use AI to draft the first version, and let the deadline do the work of the project manager. This pillar shows exactly how the process runs, what goes into each day, and why the deadline is the product.
Read in order
The the 5 day build cluster.
01
What actually happens on day one of a 5 day website build
Day one is the most important day of the whole build, because it is the day the copy gets written. Here is exactly what happens from 9am to 5pm.
27 March 2026 · 5 min read
02
Why the deadline is the product
Most coaches think they are buying a website. They are not. They are buying a deadline that forces the website to exist. Here is why the deadline is load bearing.
26 March 2026 · 4 min read
03
The intake form questions that do the work before day one
The 35 question intake form is not a formality. It is where 80 percent of the copy actually gets written, before the project even starts.
25 March 2026 · 5 min read
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