The process
Five days, start to finish. Here is exactly what happens.
No guesswork, no waiting. Every day has a clear deliverable, a clear owner, and a clear handoff into the next day.
Day 0
00
The 20 minute intake form.
You
Fill out the intake form. Send logo, photos, and any testimonials.
Me
Read every answer. Map the positioning and pull the headline angles.
Deliverable
A confirmed scope and kickoff email before Monday.
Day 1
01
Copy drafted. Prototype visible.
You
Nothing. Carry on coaching.
Me
Draft headline, about, services, and home copy from your intake answers.
Deliverable
A shared doc with every line of copy and a working prototype URL.
Day 2
02
Design wraps around the copy.
You
Read the copy doc and flag anything that does not sound like you.
Me
Build the design system, layouts, and components on top of the approved copy.
Deliverable
A staging site with every page visible, mobile and desktop.
Day 3
03
Full build on staging.
You
Nothing unless I ask for a photo or a missing detail.
Me
Wire up the contact form, the booking link, analytics, and the basic on page SEO.
Deliverable
A staging URL with everything working end to end.
Day 4
04
Your review. Revisions in one pass.
You
Watch a 5 minute Loom walkthrough. Send every change as one list.
Me
Apply every change, test on mobile, run Lighthouse, prepare the handover.
Deliverable
A release candidate ready for Friday launch.
Day 5
05
Live on your domain. Loom handover.
You
Switch the Instagram link in bio once the site is live.
Me
Point the domain, push to production, record a Loom walkthrough of how to edit it.
Deliverable
A live site at your domain and a 10 minute handover video.
What you bring
A short list. That is it.
- 01A logo or a wordmark. If you do not have one, we will use type.
- 02Three to five decent photos of you coaching or training.
- 03A list of testimonials or screenshots of client DMs.
- 04Your domain name, or the willingness to buy one during the week.
- 05A Cal.com account for the booking page, or 10 minutes to create one.
After launch
14 days of tweaks. Then it is yours.
Small changes, copy tweaks, image swaps, and any bug fixes are included for two weeks after go live. After that, the site is yours to run. The Loom handover shows you how to edit everything, and I am still available for one off changes at a flat fee.
Ready to start on Monday.
Book a 20 minute discovery call. If the fit is right, the intake form goes out the same day.