[Writing · Notes]
Notes on shipping, pricing, and the craft.
Short essays. Posted when there’s something worth saying — not to a schedule. No pop-ups, no newsletter trap, no “subscribe to read more”.
Why a 7-day build beats a 12-week project — every time.
Constraint is the secret weapon of good work. Here’s what happens when you compress a project timeline by 90% — and why the output usually gets better, not worse.
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Flat fees vs retainers — what they actually cost you.
Retainers look cheap until you tot up the year. Flat fees look expensive until you realise what you’re buying. A plain-English breakdown of both models.
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What “properly built” actually means in 2026.
It’s not about the framework. It’s about ownership, speed, accessibility, and whether the thing you bought still works two years from now.
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Short essays, posted when there’s something worth saying. No newsletter pop-ups.