What happens if you miss day 7?

Full refund within 48 hours. The deadline is the product. If I miss it, you do not owe anything. No kill fee, no partial, no debate.

What is included in the £1,000?

Brief, bespoke design, Next.js build, QA, and launch on your domain. Domain and hosting costs are paid directly to the providers. No retainers, no upsells.

How many revisions do I get?

One round, same week. Built into the schedule. Scope changes that break the seven-day window roll into a second sprint at a fresh quote.

Who owns the code when it is done?

You do. Fully. The repository transfers to your GitHub, the Vercel project to your account, and the domain stays on your registrar. No lock-in.

What kind of sites is this not right for?

Multi-thousand-page catalogues, heavy e-commerce with bespoke checkout, or anything blocked by someone else's integration roadmap. Flagged on the discovery call — no obligation if it's not a fit.

How much does a website cost in the UK in 2026?

A UK small-business website costs £0 for DIY Squarespace or Wix, £1,000 to £3,000 for a bespoke flat-fee build from a solo studio or freelancer, £3,000 to £8,000 at a small design studio, and £8,000 to £25,000 at a mid-sized agency. 1 Week Sites charges £1,000 flat for a bespoke Next.js site delivered in seven days.

What is a bespoke website?

A bespoke website is designed from scratch for one business, hand-coded in a real framework rather than assembled from a template or drag-and-drop builder, and owned outright by the buyer. The design is original, the code is standard and portable, and there is no platform lock-in.

Should I choose Squarespace, Wix, or a bespoke website?

Choose Squarespace for design-led small businesses that want a polished site without a developer. Choose Wix for flexibility and extension-heavy sites on a budget. Choose a bespoke site when speed, distinctiveness, or code ownership matter commercially — the five-year total cost flips in favour of bespoke at around 40 months against a £25-per-month plan.

Where are you based and do you work remotely?

1 Week Sites is UK-based and remote-first. Clients across Great Britain work with me over email, a shared brief document, and one short call on Monday. No mandatory in-person meetings or workshop days.

How do I pay and is it safe to pay upfront?

Payment is by bank transfer or Stripe invoice, in full, before work starts. The refund guarantee is the safety mechanism — if the site is not live on day seven, 100% is refunded within 48 hours. No deposits, no milestone gating.

Do you offer ongoing support or retainers after launch?

No. No retainers, no monthly fees. The site is transferred to the client in full. Later changes can be booked as a second sprint at a fresh quote, or handed to any developer — the code is standard Next.js and React, documented for handover.

Do you provide copywriting and photography?

Copy polishing is included — clients provide the substance and I tighten the wording. Photography is not included. Clients bring real photos or commission them separately. Stock imagery is never used on a bespoke 1 Week Sites build.

Will my site pass Core Web Vitals and WCAG accessibility?

Yes. Every site ships with a Lighthouse score of 95 or higher across all four categories on mobile, LCP under 2.5 seconds, INP under 200 milliseconds, CLS under 0.1, and WCAG 2.2 AA accessibility. These are non-negotiable, part of the pre-launch checklist.

Can I edit the site myself after it launches?

Yes for copy — a simple config file or Markdown is set up so wording can be changed without touching code. No for structural changes like new pages or layout rethinks — those need a developer, which can be me or anyone else.

Bespoke websites for personal trainers — £1,000, 7 days

1 Week Sites builds bespoke Next.js websites for UK personal trainers, online coaches, and small PT studios — £1,000 flat, paid upfront, live in seven days, with a full refund within 48 hours if I miss day seven. Most trainers I meet are running their entire business out of Instagram DMs plus a Stan Store or Linktree — which works until the algorithm changes or the account gets locked. A bespoke site gives you a fast, branded home with a booking flow, programme pages, honest pricing, and a way to capture emails that does not live on someone else's platform. Over five years the total sits around £1,300 — £1,000 build plus roughly £60 a year for domain and email. You own the code, the client list, and the brand. Seven days from brief to live, one revision round, no retainer.

What a PT-site visitor actually wants

The visitor has usually just watched one of your Instagram reels or been recommended by a friend, and they want to decide in sixty seconds whether to book. They want three things: proof you work with people like them (not just twenty-something lean-bulkers), clear pricing or at least a band, and a way to book a consult or taster session without a back-and-forth DM. They do not want a carousel of your own physique photos with no context, a Brené Brown quote, or a 1,200-word 'about my journey' page. They want an honest snapshot: who you train, what a six-week block looks like, what it costs, where it happens (online, home gym, commercial gym, mobile), and a booking button. Real client transformations beat stock gym stock photography every single time.

What most PT sites get wrong

Running the whole business from Instagram with no owned home.
Physique photos with no context — who was this client, what did they do, for how long?
No pricing anywhere — forces a DM, loses the buyer who was checking three PTs.
Stan Store or Linktree as the 'site' — looks amateur for a £600 a month package.
No 'who I don't work with' line — attracts wrong-fit enquiries.
Booking requires three DM exchanges instead of a Calendly link.

What a good PT brief includes

Four things locked on Monday ship the week. One, who you actually work with — 'women 35–55 returning to strength training' beats 'anyone who wants to get fitter'. Two, two or three package shapes with pricing or a clear 'from £X'. Three, real client stories — first names, starting point, outcome, at least one photo or video, all with consent. Four, how bookings land: Calendly, Acuity, TrueCoach, Trainerize, or a custom form. The brief template covers the rest.

The seven-day week

Same week, same shape, whoever you are. Brief Monday, design Tuesday, build Wednesday to Friday, revisions Saturday, launch Sunday. One site a week, one client at a time.

Monday — sixty-minute video-call brief, scope and copy locked.
Tuesday — design in Figma, one route shown to sign-off.
Wednesday–Friday — build in Next.js, Tailwind, TypeScript.
Saturday — one round of revisions, real copy and imagery.
Sunday — launch to your Vercel, DNS on your registrar, full handover.

Personal trainers-specific questions

Can I integrate TrueCoach, Trainerize, or PT Distinction?

Yes — either as an embedded sign-up flow or as a linked onboarding step after a Calendly booking. The marketing site stays on your domain and runs fast; the coaching platform stays as it is.

Should I take payment on the site or after a call?

Depends on price. Under about £200 per session block, a direct Stripe or GoCardless checkout converts well. For six-figure annual transformations, a call first still wins. I wire whichever model suits.

Can I still run everything from Instagram and just have a site for trust?

Yes — that is actually the sensible pattern for most PTs until you are six-figures-a-year. The site exists to look professional when a potential client checks you out, capture emails, and host booking. Instagram is still the top of the funnel.

Common questions

Is £1,000 really all-in, or do I pay extra later?

£1,000 is all-in for a five-to-seven-page bespoke marketing site: brief, design, build, one revision round, launch. No monthly fee, no retainer, no kill fee. You pay for your own domain (≈£12/year) and email hosting (≈£4/month). Nothing goes through me.

What happens if you miss day seven?

Full refund within 48 hours, no arguments. I take the loss — that's what keeps the deadline real. It has not happened yet and the guarantee is what stops it happening.

Who owns the finished site?

You do, fully. The code lives in a GitHub repo transferred to your account. The Vercel hosting project is on your Vercel account. The domain is on your registrar. You can hire any Next.js developer to take it forward — nothing is locked to me.

— From the studio

Bespoke, live in seven days.

£1,000 flat. Paid upfront. Full refund if I miss day seven. Code, hosting, and domain all in your name — whether you are a personal trainer in Liverpool or London.

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