Bespoke websites for coaches ready to stop hiding behind a template.

Most coaching sites I see are quiet mistakes — stock photography, a carousel of Brené Brown quotes, and no booking link in sight.

1 Week Sites builds bespoke Next.js websites for UK life, executive, and business coaches — one client per week, £1,000 flat, paid upfront, with a full refund within 48 hours if the site is not live by day seven. Most coaches I meet started on Squarespace or Kajabi, then outgrew them the moment their positioning sharpened. A bespoke site ships in seven days, loads in under a second, reads like one person wrote it, and lives on hosting you own — no more Kajabi monthly fee, no more Squarespace template you share with ten thousand other coaches. Over five years the total sits around £1,300: £1,000 build plus roughly £60 a year for domain and email. You own the GitHub repo, the Vercel project, and the domain from day one. Seven days from brief to live, one revision round included, no retainer.

What a coaching-site visitor actually wants

Someone landing on a coaching site in 2026 is rarely browsing. They have a specific pain, a manager who wants them to get help, or a half-written email they stopped drafting because their existing coach retired. They want three things in the first fifteen seconds: proof you are a real person, clarity on whether you work with people like them, and a way to book a call without signing up for a newsletter. They do not want a carousel of stock photography, a quote from Brené Brown, or a thirty-slide explanation of your certification. Pricing transparency helps — even a 'from £X' — because it filters out people you would otherwise waste a discovery call on. The best coach sites I see are quiet: a first-person photo, a one-line promise, three case vignettes, a calendar link. That is the whole shape.

What most coaching sites get wrong

  • Leading with a long 'my story' page instead of what you change for the client.
  • Stock 'diverse meeting' photography — every visitor recognises it immediately.
  • Hiding the booking link behind a contact form nobody fills in.
  • A wall of certification logos instead of one line of named proof.
  • No pricing band, not even 'from £X' — the serious buyers leave.

What a good coaching brief includes

Three things locked before Monday save the week. First, a single sentence on who you work with and what changes for them — not your niche label, the actual shift. Second, three case vignettes, anonymised if needed, covering the client type, the engagement shape, and the outcome. Third, an honest pricing decision: public rate, 'from £X', or a discovery call only. Anything else — bio length, testimonials, blog posts, programme pages — is downstream of those three. The one-page brief template I share on Monday forces the first three answers in plain English; once they are written, the rest of the week builds itself around them.

The seven-day week

Same week, same shape, whoever you are. Brief Monday, design Tuesday, build Wednesday to Friday, revisions Saturday, launch Sunday. One site a week, one client at a time.

  • Monday — sixty-minute video-call brief, scope and copy locked.
  • Tuesday — design in Figma, one route shown to sign-off.
  • Wednesday–Friday — build in Next.js, Tailwind, TypeScript.
  • Saturday — one round of revisions, real copy and imagery.
  • Sunday — launch to your Vercel, DNS on your registrar, full handover.

Coaches-specific questions

Can you set up booking and a calendar?

Yes — Calendly, Cal.com, SavvyCal, or a custom form. I embed whichever tool you already pay for. If you do not have one, Cal.com is free for a single calendar and works on day one.

Do I need a blog or podcast feed to rank?

No. Most coaches over-invest in content. One sharp case page and a clear offer outperforms twelve blog posts for discovery-call bookings. If you already have a podcast, I wire a section; if not, skip it and ship.

Can you integrate my email list (ConvertKit, Beehiiv, MailerLite)?

Yes. A form that feeds your provider with double opt-in, on your own URL — not a shared lead-magnet landing page. Takes ten minutes during the Wednesday build.

Common questions

Is £1,000 really all-in, or do I pay extra later?

£1,000 is all-in for a five-to-seven-page bespoke marketing site: brief, design, build, one revision round, launch. No monthly fee, no retainer, no kill fee. You pay for your own domain (≈£12/year) and email hosting (≈£4/month). Nothing goes through me.

What happens if you miss day seven?

Full refund within 48 hours, no arguments. I take the loss — that's what keeps the deadline real. It has not happened yet and the guarantee is what stops it happening.

Who owns the finished site?

You do, fully. The code lives in a GitHub repo transferred to your account. The Vercel hosting project is on your Vercel account. The domain is on your registrar. You can hire any Next.js developer to take it forward — nothing is locked to me.


— From the studio

Bespoke, live in seven days.

£1,000 flat. Paid upfront. Full refund if I miss day seven. Code, hosting, and domain all in your name — whether you are a coach in Liverpool or London.