Service 03 · AI for marketing

AI, put to work in your marketing.

Most small businesses have tried ChatGPT, written three posts with it and stopped, because it did not know the business. For one flat £500 I set it up so it does: your source of truth written, your LLM of choice configured with it, the skills, prompts and automations for the jobs you repeat, and a way of working a small team can keep up. In your accounts, and you are shown how to run it.

What the £500 sets up.

All of it, every time. One sitting with you, then it is yours.
  • Your source of truthThe facts, the offer, the proof, the voice, the things you will not say, written with you in one sitting of questions. It is the document every tool reads first and the reason the output sounds like you.
  • Your LLM of choice, set up properlyClaude, ChatGPT or Gemini, whichever you already pay for or prefer. A workspace with the source of truth loaded, instructions, examples of your best work and guardrails, on a business tier where the provider does not train on your data.
  • The skillsReusable instructions for the jobs you repeat: a newsletter, a post, a page, a reply to an enquiry, a follow-up after a job. Each one tested against your voice until it passes.
  • The prompts and automations that fitThe handful worth having. A first reply to every enquiry in minutes, in your voice, for you to approve. One conversation a month turned into a page, an email and a set of posts. Nothing that needs a developer to keep running.
  • A way of workingOne page on how marketing gets done in your week without becoming a second job: what to feed the tool, what to check, what to send. Written for a team of one to five.
  • The handoverA call where you produce something usable with it yourself before we hang up, and the page that shows the team how.
  • Not includedReplacing your judgement. Nothing customer-facing goes out without a human deciding it should, until you decide otherwise. Bigger builds, a lead-handling system or a CRM wired in, are scoped as sprints after.

What it did for two clients.

Meta ads · Rich and Niche Academy

Clicks that were not converting, fixed at the creative.

The campaign was getting clicks and little else. I rebuilt the creative and the copy around the audience rather than the brand. Same account, before and after:

Click-through rate4.94% to 8.74%
Return on ad spend2.76x to 6.51x
Clicks1,257 to 4,063
Cost per click$0.04 to $0.03
Rich UXRich and Niche AcademyVideo testimonial

Definitely give Gareth a try if you're looking for a full stack marketer.

Rich UXRich and Niche AcademyWritten review
Lead capture · Aspire 1 Coaching

From word of mouth to a funnel that runs itself.

A good service and no way to capture a lead. Everything came through word of mouth. I built the whole path, from the first click to the follow-up email:

01Landing page
02Ebook lead magnet
03CRM pipeline
04Email sequence

Outstanding service from Gareth! He took care of everything, from setting up automations to creating lead magnets. Excited for what we can achieve together. Highly recommend!

Mazin AlneamiAspire 1 CoachingWritten review

£500, flat. Here is why.

The job is the same shape for every small business: capture how you actually talk and what is true about the business, set the tool up to read it, install the skills for the jobs you repeat, and hand it over. A plumber and a five-person accountancy firm need the same set-up with different words in it, so it costs the same.

It starts with a 30-minute call, then one sitting of questions for the source of truth, then the set-up in your accounts, then the handover call. If the business needs more after that, a funnel from nothing like Aspire 1or ad creative rebuilt like Rich and Niche, that is scoped as sprints with the number in writing first.

AI pricing in detail

Questions people ask before they start.

What does this actually cost?£500, one flat fee, paid before we start. It covers the source of truth, your LLM of choice set up with it, the skills and prompts for the jobs you repeat, the automations that fit, and the handover. If you then want something bigger built, a lead-handling system, a CRM wired in, a content pipeline that runs on its own, that is scoped as sprints with the number in writing first.
What is a source of truth?One document that holds what the business does, who it is for, the prices, the proof, how you talk and what you will not say. It is what makes an AI sound like you instead of like everyone else. I write it with you in one sitting of questions, usually about half an hour, and it becomes the first thing every tool reads.
Which tools do you use?Whichever fit the job and your budget: Claude, ChatGPT or Gemini for the language work, your existing CRM and email platform where possible, and lightweight automation such as Make, Zapier or a small script on your own hosting. I do not resell a platform and I do not take a commission from any of them.
Will it sound like a robot wrote it?Not if it is set up properly. The first sprint is mostly capturing how you actually talk to customers and turning that into instructions, examples and guardrails. Anything customer-facing gets a human review step until you are confident enough to remove it.
Is my customer data safe?It stays in accounts you own, on paid business tiers where the provider does not train on your data, and nothing personal goes into a tool without a written note of what and why. If a workflow needs data I would not be comfortable sharing, it does not get built.
Do I need a technical person on my side?No. You need someone who knows the business well enough to answer questions for a couple of hours in the first week, and whoever will use the workflow day to day for the handover.
What if it does not work?The handover is not finished until you have produced something usable with it on the call: a post, an email, a reply to an enquiry, in your voice. If a workflow turns out not to be worth having, I say so early rather than build it.
AI for marketing

Thirty minutes, then a written scope.

Tell me how enquiries and content happen in your business today. I will tell you which two or three workflows are worth building first, and what they would cost.

Book a 30-minute callAll three services
Free · no obligation · I’ll tell you straight if it isn’t a fit