AI marketing for UK small businesses, for one flat £500: your source of truth written, Claude or ChatGPT set up with it, the skills and automations for the jobs you repeat, and handed over in your accounts. Here are the ways small businesses use it:
£500 flat Not a strategy deck: the source of truth written, the tools set up, the jobs you repeat automated, and a call where you use it yourself.
£500 flat Claude, ChatGPT or Gemini set up on a business plan with your source of truth, your voice, and skills for the jobs you repeat.
In the £500 A first reply to every enquiry in your voice, follow-ups that send themselves, one conversation turned into a month of content.
Case study Landing page, ebook lead magnet, CRM pipeline and an automated email sequence, for a coach who had nothing.
£500 flat What the set-up includes, what a bigger build costs, and how it is quoted before anything starts.
Case study Meta ads creative and copy rebuilt around the audience rather than the brand. Same account, before and after.
Case study A lead magnet landing page and a calculator, promoted organically with no ads, turning Instagram traffic into a mailing list.
£500, one flat fee, paid before we start: the source of truth, your tool set up with it, the skills and automations for the jobs you repeat, and the handover. The tool itself is billed to you by the provider, on a business plan.
A bigger build, a lead-handling system, a CRM wired in, a content pipeline that runs on its own, is scoped as sprints with the number in writing first. The detail is on AI marketing pricing.
Because it does not know your business. Most small businesses try it, write three posts, and stop, because the output could have come from anyone. The fix is a source of truth: one document with what you do, who it is for, your prices, your proof, how you talk and what you will not say.
I write it with you in one sitting of questions, about half an hour, and it becomes the first thing every tool reads. That is the difference between AI that sounds like you and AI that sounds like the internet.
The one you will actually open every day. All three do the language work well once they know the business. If you already pay for one, I set that one up. If you do not, I recommend on the call, based on how you work and what the rest of your tools connect to.
Whichever it is, it runs on a business plan where the provider does not train on your data, in an account in your name. More on Claude and ChatGPT set-up.
The handful worth having, not everything that is possible. A first reply to every enquiry in minutes, in your voice, for you to approve. Follow-ups that send themselves after a job or a call. One conversation a month turned into a page, an email and a set of posts.
Nothing customer-facing goes out without a person deciding it should, until you decide otherwise. More on AI automation.
I will. Gareth Wray, in Ipswich: twelve years in sales, then the marketing, then the builds, and my own business started from a source of truth written the same way. For a year I qualified small businesses by phone, and nine times out of ten the answer to "Do you do any marketing?" was "no time". This is the fix for that. I am on 07451 260050.
The campaign was getting clicks and little else. I rebuilt the creative and the copy around the audience rather than the brand. Same account, before and after:
Definitely give Gareth a try if you're looking for a full stack marketer.
A good service and no way to capture a lead. Everything came through word of mouth. I built the whole path, from the first click to the follow-up email:
Outstanding service from Gareth! He took care of everything, from setting up automations to creating lead magnets. Excited for what we can achieve together. Highly recommend!
Mac wanted somewhere to send people from Instagram instead of handling everything in the DMs. The first build was a giveaway landing page, then a calculator. Within a day of him promoting it, with no ads, 30 people had joined his mailing list. The case study.
Set up once, in your accounts, by the person who will show you how to run it. Or call 07451 260050.
AI for marketing · one flat fee
“Had an extremely helpful call with Gareth, who was extremely knowledgeable, clear and concise. Giving me a perfect structure upon how to put together my marketing for my business.”