AI for marketing · Pricing · UK

AI pricing, with the number in it.

AI consultancy is mostly sold by the day or by the month, and the number depends on who you ask. Mine is £500, one flat fee, because the job has an end: once your business is written down, the tool is set up with it and your team has used it in front of me, it is yours. This page is what the £500 covers, what sits in your own accounts instead, and what a bigger build looks like if you want one afterwards.

One fee. Then it is yours.
£500one flat fee
Paid before we start. One sitting with you, the set-up in your accounts, a handover call. No monthly fee from me afterwards.
  • Your source of truth, written with youIncluded
  • Your LLM of choice, set up with itIncluded
  • Skills and prompts for the jobs you repeatIncluded
  • The automations that fitIncluded
  • A one-page way of working, handover callIncluded
  • Tool subscriptionsYour accounts, at cost
  • Bigger builds afterScoped as sprints, quoted first
Book the 30-minute callWhat the £500 sets up
£500, flatOne fee, paid before we start. Not a day rate, not a retainer.
In your accountsClaude, ChatGPT or Gemini, on your plan, in your name. I set it up; you own it.
Nothing monthly from meThe tool's own subscription is the only recurring cost, paid to them.
Bigger builds quoted firstLead handling, CRM, content pipelines: sprints with a number in writing.

What £500 buys.

The whole set-up. Nothing on this list is an extra.
  • The source of truthOne document, written with you in a sitting of about two hours: who you are for, what you sell and for how much, how you talk, what you will not say, the proof you can use. It is the thing that stops AI output sounding like everyone else's, and it is yours in a format any tool can read.
  • The tool, set upYour LLM of choice configured with the source of truth as its standing instructions, in your own account. Claude, ChatGPT or Gemini; if you already pay for one, that one.
  • Skills and promptsSaved instructions for the jobs you actually repeat: the weekly post, the enquiry reply, the follow-up email, the case study from a client's notes. Each one tested on real material from your business before handover.
  • The automations that fitWhere a job can run without you, it is wired to: a form that drafts the reply, a transcript that becomes a post. Only the ones that earn their place; nothing built to look clever.
  • The way of workingOne page that says what the tool does, what a human still decides, and the review step before anything customer-facing goes out. Written so a new hire could follow it.
  • The handoverA call where you produce something usable with it yourself before we hang up: a post, an email, a reply, in your voice. Not finished until that has happened.
  • Not includedThe tool subscriptions, which sit in your accounts at cost. Replacing your judgement. And bigger builds, which are scoped as sprints after.

What a bigger build costs, and how it is quoted.

The £500 sets AI up inside the marketing you already do. Some businesses then want it to do more: every web enquiry qualified and answered in the right voice before anyone reads it, a CRM that fills itself in from calls, a content pipeline that turns one conversation into a month of posts. That is a build, not a set-up, and it is priced as one.

It is scoped after the set-up, once we both know what the business actually uses, as one or more sprints. Each sprint has a fixed number and a date, agreed in writing before it starts, the same way a website is. Nothing is added to the £500 without you seeing the figure first, and nothing is built that I think you will not use.

Questions people ask before paying for the set-up.

What does the AI set-up cost?£500, one flat fee, paid before we start. It covers the source of truth written with you, your LLM of choice configured with it, the skills and prompts for the jobs you repeat, the automations that fit, a one-page way of working and the handover call. There is no monthly fee from me afterwards.
Why a flat fee and not a retainer?Because the job has an end. Once the source of truth exists, the tool is configured and the team has produced something with it on the handover call, it is yours to run. Charging monthly for that would be charging for work that is not monthly, which is on the list of things I will not do.
What is not included in the £500?The tool subscriptions, which sit in your accounts at cost: a ChatGPT, Claude or Gemini plan is typically £15 to £20 a month per seat, paid to them, not me. And anything bigger than set-up: a lead-handling system, a CRM wired in, a content pipeline that runs on its own. Those are scoped as sprints with the number in writing first.
Which LLM do you set up?The one you will actually open. Claude, ChatGPT or Gemini, in your own account. If you already pay for one, that is the one. The source of truth is written to be portable, so if you change tools later the work comes with you.
How long does it take?One sitting with you of about two hours for the questions, then the set-up in your accounts, then the handover call. Usually inside a week. You need someone who knows the business well enough to answer questions, and whoever will use it day to day for the handover.
What if it does not work for us?The handover is not finished until you have produced something usable with it on the call: a post, an email, a reply to an enquiry, in your voice. If a workflow turns out not to be worth having, I say so early rather than build it and bill it.
What does a bigger build cost?It depends on what it is, and I do not guess. A lead-handling system, a CRM wired in or an automated content pipeline is scoped after the set-up as one or more sprints, each with a fixed number and a date, agreed before any of it starts. Nothing is added to the £500 without you seeing it first.
Do you charge VAT?Not currently. I am a UK sole trader below the VAT threshold, so £500 is the price you pay.
AI pricing

£500, flat. Then it is yours.

The call is free. I ask what the team does every week that a well-briefed tool could do the first draft of, say whether the £500 set-up is worth it for you, and if it is not, I say that.

Book a 30-minute callEvery price, on one page
Free · no obligation · I’ll tell you straight if it isn’t a fit