Small business SEO services, done by the person you spoke to.
Small business SEO services for UK firms, from £500 a month: the pages your buyers search for, the links that get them noticed, the technical fixes, and the layer that gets you named in Google's AI answers and ChatGPT. One freelance consultant does the whole job. Here are the ways small businesses use it:
Get found on Google
From £500 a month One consultant, doing the work.
The person you speak to researches the pages, writes them, fixes the site and sends the report. No account manager, no hand-off.
Month one: the fixes Fixed, not just listed.
Crawling, indexing, speed, redirects, schema and what AI crawlers can read, fixed by the person who builds sites.
Get found near you
Three levers For customers who search with a place name.
Google Business Profile, reviews, the directory your sector's AI engine reads, and a site that says what you do and where.
From £500 a month Local, from Ipswich.
SEO for Suffolk firms from the consultant who measured how 1,253 of them show up in AI answers.
Get named in AI answers
Cited in 22 days Named by ChatGPT and Google's AI answers.
Answer-first pages, the crawlers and schema the engines read, the directory each one trusts, and the same buyer prompts re-run every month.
Free to read What invisible looks like, counted.
1,253 Suffolk firms checked against ChatGPT, Gemini and Google AI Mode. 962 were never named once.
What it costs and how it starts
From £500 a month What £500 a month buys.
One package, priced to your site and your market, written down before the first month starts.
Free Scored in a minute, fixed in month one.
38 checks across technical SEO, on-page, speed, indexability and AI visibility. Nothing is gated.
Free guide What each model costs you.
Why the website is a flat fee and the SEO is monthly, and which one fits which kind of buyer.
How much do SEO services cost for a small business?
From £500 a month for a small site in an ordinary market, rolling, with the figure written down before the first month starts. A bigger site, or a crowded market such as law or lettings, needs more pages and more links, and the month is priced to that on the call.
There is no starter, growth and enterprise tier. There is what your site needs, priced once. The detail, and what the rest of the market charges, is on SEO packages and pricing. Nine UK price lists side by side, and what each buys in hours, are in how much SEO costs in the UK.
What does a month include?
Researched pages that answer the questions your buyers ask, written to be read by people and quoted by machines. Links, earned by the pages and bought where a placement on a real, relevant site is worth it. The technical sweep, fixed rather than listed. The AI-visibility layer. Search Console watched weekly.
Then one page of report: clicks, impressions, position, what shipped, which links landed and what is next. Not included: paid ads, social media, and promises of rankings.
How long does SEO take to work?
New pages usually take six to twelve weeks to settle in Google, and longer to be cited by AI answers. Links shorten that. Pages already sitting on page two move fastest, which is why they get sharpened before anything new is written.
Anyone promising page one in a month is either guessing or targeting searches nobody makes. My own guide went from published to cited by ChatGPT in 22 days, and I would rather show you that than promise it.
SEO or GEO: do I need both?
They are the same month now. GEO, generative engine optimisation, is what gets a site named when someone asks ChatGPT, Gemini or Google's AI Mode who to hire. The engines read sites the way search engines do, then prefer pages that state facts plainly and that other sources mention.
So the work overlaps: answer-first pages, schema, an llms.txt file, reviews and the right directory. The difference is measuring it, so every month I re-run the same buyer questions in the AI engines and report whether you were named. More on AI search and GEO.
Do I need a new website first?
Usually not. The site has to be one I can edit and deploy: a site I built, or one on Webflow, is fine as it is. On WordPress, Squarespace or Wix I say on the first call whether the technical work is possible there.
If the site itself is what holds you back, I say so and quote a redesign or a migration, and the SEO starts once it is live. The free audit usually answers the question in a minute.
Who will do the work?
I will. Gareth Wray, a freelance SEO consultant in Ipswich, not an agency: I research the pages, write them, fix the site, buy the links and write the report, and I answer the phone on 07451 260050. Twelve years in sales taught me what a buyer checks before they ring; the SEO is how they find you first.
- What I will not do
- Promise rankings
- Lock you into a contract
- Ten thin blog posts a month
- Paid ads or social media
Cited by ChatGPT inside thirty days.
On 23 April 2026 I published the website-cost guide on this site: dated, sourced, answer-first, with the estimator in it. By 15 May ChatGPT was listing it as a source for "how much does a website cost in the UK", between two sites that had been publishing on the subject for years. One page, three weeks, no agency.
It is not cited today, and I would rather tell you that than crop the date off the screenshot. I stopped working on that page over the summer to build client sites, and the citation went with it. That is the whole argument for a rolling month rather than a one-off project: in AI answers the visibility is the work, and it stops when the work stops.
15.2k impressions, mostly left alone.
Google started showing this site in late April. Over the summer I spent my time on client builds, not on this site's SEO, and Google still showed its pages about 15,200 times, climbing to about 240 a day by the end of August. Pages that answer real questions get seen even when nobody is pushing them.
Seen is not the same as clicked: 24 clicks, at an average position of 63.9, which is page six and beyond. Getting pages from page six to page one is the monthly work, and visibility left alone does not hold: September is already dipping.
An SEO and AI search audit, on camera.
01 / 01
What invisible looks like, counted.
I asked ChatGPT, Gemini and Google AI Mode for the best accountants, solicitors, recruiters, IT support firms, architects and estate agents in Suffolk, 120 times per sector, and matched every firm named against every firm on Google Maps. 291 of 1,253 were ever named. 962, 77%, never were. In IT support companies, five firms took 75% of everything AI Mode said.
The named firms have three things: review volume, a listing in the one directory their sector's engine reads, and a site that says what they do and where in the first sentence. The third is a website job. The first two are this service.
Read the study: 77% of Suffolk firms are invisible to AI search
The same study for Norfolk, Essex and Cambridgeshire, and the four counties side by side.
For trades: ChatGPT cited Checkatrade or another directory in 90% of answers across four counties; one trade firm in eleven was ever named. The East Anglia trades study, and Suffolk trade by trade: plumbers, electricians, builders, roofers, landscapers and kitchen fitters.
Questions people ask before they start.
Found on Google, named by AI.
One consultant, one monthly figure, no contract, so the person you brief is the person who does the work. Or call 07451 260050.
SEO and GEO · rolling, cancel any month
Start with the free audit.
“Had an extremely helpful call with Gareth, who was extremely knowledgeable, clear and concise. Giving me a perfect structure upon how to put together my marketing for my business.”