SEO services · Pricing · UK

SEO pricing, with the number in it.

SEO packages in the UK run from £99 a month to several thousand, and most pricing pages make you book a call to find out which. Mine is from £500 a month for a small site in an ordinary market, rolling, cancelled by email, with the figure written down before the first month. This page is what it buys, what makes it cost more, what cheaper actually gets you, and what the rest of the market charges.

The package. There is one.
from £500a month, rolling
A small site in an ordinary market. Bigger or busier costs more, and you hear the figure on the call, not on the invoice.
  • Content pages, researched and writtenIncluded
  • Links, earned and boughtIncluded
  • Technical sweep and fixesIncluded
  • Structured data, llms.txt, AI-answer layerIncluded
  • Search Console watched weeklyIncluded
  • One-page report, monthlyIncluded
  • ContractNone
Book the 30-minute callWhat a month looks like
From £500 a monthThe floor, for a small site in an ordinary market.
Fixed before it startsScoped on the call, written down, billed at the start of each month.
No contractRolling. Stop at the end of any month by email.
Nothing bolted onLinks, fixes and the AI layer are in the fee, not on a second invoice.

What £500 a month buys.

Everything the job needs. How much of each is the scope.
  • Content pagesPages that answer the questions your buyers type, written to be read by people and quoted by machines. The number a month is set on the call and written in the scope: a local trade needs fewer than a firm in a crowded market. Not a quota of 500-word posts.
  • LinksThe pages are written to earn links on their own. Where a paid placement on a relevant, real site is worth it, it is bought out of the month's fee and named in the report. No farms, no networks, nothing I would not show you.
  • The technical sweepCore Web Vitals, crawl errors, broken links, redirects, structured data, sitemap, robots, llms.txt. Fixed in the month, not listed in a PDF for you to fix.
  • The AI-visibility layerAnswer-first structure, FAQ and article schema, named authorship, facts that are easy to cite, and a repeated set of buyer prompts run each month so you can see whether ChatGPT and Google's AI name you.
  • Existing pages firstAnything already on page two gets its title, opening and internal links rewritten before anything new is published. It is the cheapest traffic a site has.
  • Search Console, watchedIndexing, coverage and query movement checked weekly. If Google stops indexing something, you hear it from me.
  • The reportOne page. Clicks, impressions, position, what shipped, which links landed, what is next. Plain English, once a month. No dashboard to log in to.
  • Not includedPaid ads, social media, and a promised ranking by a date. Anyone selling the last one is guessing with your money.

What makes a month cost more than £500.

Two things, and only two. The size of the site, because more pages need more upkeep and more of them need writing. And how crowded the market is, because in law, lettings, cosmetic dentistry or anything with "London" in the search, the firms above you are buying links every month and a page on its own will not move.

Neither is a tier. I look at the site and the search results on the call, say what the month needs and what that costs, and write it down. If the honest answer is that the market is too crowded for the budget, I say that too. The refund guarantee on the website sprint does not apply here, because nobody can guarantee a ranking; the rolling month is the guarantee instead. Stop when the report stops earning the next one.

What a month includes, in detail

What SEO costs in the UK, side by side.

Freelancer and agency ranges from published UK pricing pages, September 2026.
Freelance consultant
Agency
1 Week Sites
A month
£300 to £1,200 for a small business
£1,500 and up
From £500
By the hour
£120 to £250
Rarely offered
Not sold by the hour
Contract
Varies
Six to twelve months, usually
None. Rolling.
Who does the work
The freelancer
An account manager, then a team
Gareth
Links
Sometimes extra
Often a separate line
In the fee, named in the report
AI answers
Sometimes
Sometimes an add-on
Included, and measured monthly
Reporting
Varies
A dashboard
One page, plain English

Ranges are the ones UK freelancers publish and Google's AI Overview currently quotes for "freelance SEO consultant": monthly retainers of £300 to £1,200 for small local businesses, £2,000 to £5,000 for larger or competitive projects, and £120 to £250 an hour. They are a market snapshot, not a quote.

Cheap SEO packages exist. Here is what they buy.

Search "affordable SEO packages" and you will find £99, £149 and £199 a month. They are real, and they are cheap for a reason: the work is done by software or by nobody senior, the links come from a network the seller owns, and the deliverable is the report. Some of it is harmless. Some of it, the networked links in particular, is the kind of thing Google spends its year learning to ignore, and occasionally to punish.

£500 is not a premium price. It is roughly the floor at which one competent person can research and write a page, buy a placement worth having, fix what the audit found, and still read your Search Console every week. Below it, something on that list is not happening.

If £500 a month is more than the business can justify right now, that is a fair answer and there is a cheaper route: run the free audit, fix the three things it puts at the top, and get the foundations right in the site itself. A month of SEO on a slow, thin site is the worst-value month there is.

Questions people ask before paying for SEO.

How much does SEO cost in the UK?For a small business, £300 to £1,200 a month from a freelance consultant and £1,500 a month and up from an agency, usually on a six-to-twelve-month contract. Hourly, senior freelancers charge £120 to £250. From me it is from £500 a month, rolling, and the number is fixed before the first month starts.
How much should SEO cost for a small business?Enough to pay for the work a month actually needs and no more. For a five-to-twenty-page site in an ordinary market that is about £500 a month: a small number of properly researched pages, a modest link budget, the technical upkeep and a report. If someone quotes £2,000 a month for that site, ask what the extra £1,500 buys. If someone quotes £99, ask who is doing the work.
How much does an SEO service cost per month with you?From £500. A bigger site, or a crowded market such as law or lettings, needs more pages and more links each month and the month is priced to that. I scope it on the 30-minute call, write the figure down, and nothing is added afterwards. Billed at the start of each month.
Is SEO worth it for a small business?If people search for what you sell and the phone matters more than the follower count, usually yes, and the arithmetic is simple: one extra client a month covers the fee for most service businesses. If nobody searches for what you sell, or the site cannot be edited, or you need enquiries this week, no, and I will say so on the call rather than take the money.
Is there a contract?No. It is rolling, billed at the start of each month, and you can stop at the end of any month by email. If a month's report does not justify the next month, cancel.
What do SEO packages usually include, and what does yours leave out?Most packages list keyword research, on-page changes, a number of blog posts, some links and a dashboard. Mine covers the same ground with different proportions: fewer, better pages instead of a quota of posts, links bought openly out of the fee instead of a separate line, the technical fixes done rather than reported, and an AI-visibility layer. It leaves out paid ads, social media and any promise of a ranking by a date.
Do you buy links, and is that in the price?Yes and yes. Where a paid placement on a relevant, real site with an audience is worth it, I buy it out of the month's fee and show you where it landed in the report. No link farms, no networks. In a crowded market the link budget is the main reason a month costs more than £500.
Is there a cheaper SEO package?Not from me. Cheap SEO exists because the work is done by nobody senior, or by software, and the report is the product. If £500 a month is more than the business can justify right now, run the free audit, fix the three things it puts at the top, and come back when a page a month would pay for itself.
SEO pricing

From £500 a month. The figure before the first invoice.

The call is free. I look at your Search Console with you, say what the site needs and what that month costs, and you decide.

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