The argument
A six week agency build at £2,500 is not priced on value, it is priced on hours waiting for client feedback. A productised offer pulls the waiting out of the process, fixes the scope, and drops the price by 60 percent. This pillar covers the maths, the trade offs, and the questions to ask before signing any web design contract.
Read in order
The productised vs agency cluster.
01
Why agency quotes for coaching websites start at £2,500
A £2,500 quote is not priced on the value of the design. It is priced on the hours a designer expects to waste chasing you for feedback. Here is what that money actually buys.
2 April 2026 · 3 min read
02
The DIY Squarespace trap every online coach falls into
Squarespace looks like the smart middle ground between Linktree and an agency. For 80 percent of coaches it quietly becomes a nine month writing project that never launches.
1 April 2026 · 3 min read
03
Productised web design, explained without the buzzwords
Productised just means fixed scope, fixed price, fixed timeline. Here is what that actually means for a coach buying a website, and why it changes the economics.
31 March 2026 · 4 min read
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