For hyrox coaches
Website design for HYROX coaches.
A 5-day website for coaches training HYROX athletes, built around race dates, PBs, and the specific way HYROX competitors buy coaching. £1,000 flat.
- 01
Copy written around race dates, divisions, and PB targets
- 02
Services page structured for 8, 12 and 16-week race-prep blocks
- 03
Trust signals that matter to HYROX competitors specifically
The problem
Why hyrox coaches lose leads at the website stage.
- Your site talks about 'functional fitness' when your clients are looking for specific race-prep and sled-push progression
- The services page doesn't map to actual race dates, so clients can't tell whether you fit their calendar
- Your homepage doesn't signal whether you've competed yourself, which is the first thing a HYROX athlete checks
What clients look for
What a hyrox client actually checks before buying.
None of these are design choices. All of them are copy choices. That is why the build is copy first.
- Your own HYROX times, divisions and race history on the site
- Programs structured in 8, 12 or 16-week race-prep blocks, not open-ended coaching
- Proof you understand sled push, row, wall ball, and compromised running specifically
- A clear answer to the question 'can you get me sub-90 / sub-75 / podium'
Avoid these
The hyrox copy mistakes we rewrite every single time.
- Calling your service 'strength and conditioning' when it's race-specific prep
- Generic CrossFit-style photography instead of actual HYROX station imagery
- No mention of the competitor's nearest race date anywhere on the services page
Example
A headline rewrite for this niche.
Before
“Strength and conditioning coaching for functional fitness athletes.”
After
“HYROX race prep for athletes chasing sub-90. 12-week blocks built around your next race date.”
Why it is better — Names the race, names the specific goal, names the block length, filters out non-competitors.
The offer
5 days. £1,000 flat. Live by Friday.
Five pages, copy-first, £1,000 flat, rewritten for HYROX coaches specifically. The services page is structured around race blocks, the about page leads with your own race history, and the copy filters for serious competitors rather than curious beginners.
Common questions
Questions people ask before they book.
What if I coach both HYROX and general strength clients?
We structure the services page with HYROX as the headline offer and general coaching as a clearly separate track, so the race-focused copy stays sharp.
Can the site show upcoming races and which blocks I'm taking clients for?
Yes. We build in a simple race block section you can update yourself, so the site stays current as new race dates drop.
I've only competed in one race myself. Is that a problem?
No. We frame it honestly, one race and a coaching background beats no race and a template. The copy makes that work for you, not against you.
Further reading
Related, matched by tag.
Articles
5 min read
Your services page is not a menu. It is an argument.
Most coaching services pages list packages and prices. Nobody reads a menu on a website they have never visited. Here is what a services page is actually for.
11 min read
The 25 things every coaching website should check
A complete checklist of 25 things a coaching website should get right. Copy, trust, speed, mobile, SEO. Run it yourself or let the audit tool do it for you.
3 min read
The coaching website headline formula that actually converts
Most coaching homepages open with a sentence that names nothing, promises nothing, and commits to nothing. Here is the four part formula that fixes it.
Related pages
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One more thing
Ready for a website that speaks to your niche?
Book a 20 minute discovery call. If the 5 day build is the right fit, you are live by Friday.