Case study · 2024
Aspire 1 Coaching
From zero online presence to a full lead generation funnel in one build.
- Client
- Aspire 1 Coaching
- Niche
- Fat loss and transformation coaching
- Delivered
- 2024
The situation
Aspire 1 Coaching is a UK fat loss and transformation coaching business. When they came in they had no real online presence. Clients had to find them through gym connections and word of mouth. The owner, Mazin (Maz), knew the offer worked but had nothing online to point cold traffic at and no way to capture leads who were not yet ready to book.
What we built
The deliverables.
- 01Landing page built around the Aspire 1 brand identity
- 02Lead magnet ebook: 'The Code to Getting Shredded'
- 03GoHighLevel automations: form capture, nurture sequence, tagging
- 04Before and after results section and testimonial layout
- 05Mobile first design with a single primary call to action
The work
The brief was to give Aspire 1 a digital front door that matched the quality of the coaching. Bold, confident, black and red, with transformation imagery as the central proof element. Anything less would have undersold the offer.
The landing page was built as a single conversion asset, not a multi-page site. One hero, one argument, one call to action. The ebook lead magnet gave visitors who were not ready to book a reason to hand over an email address, and the GoHighLevel automations took it from there. Tagging the lead, firing a welcome sequence, and segmenting by interest so Maz could follow up manually when the moment was right.
The win was not just the page. It was the first time Aspire 1 had a system that could capture leads while Maz slept. Cold traffic had somewhere to land, a reason to stay, and a predictable next step.
Before / After
Before
No website, no lead capture, no automations. Clients came through gym referrals only.
After
Live landing page with ebook lead magnet and full nurture automation running in the background.
What they said
“Outstanding service from Gareth. He took care of everything, from setting up automations to creating lead magnets. Excited for what we can achieve together. Highly recommend.”
Want work like this for your coaching business?
A 5 day, copy first website for online fitness coaches. Live by Friday. £1,000 flat.