Library · Research · Method and data published

Counted, not guessed.

Numbers I counted rather than read somewhere. Each study asks the AI engines who to hire in one county, sector by sector, hundreds of times, and matches every business named against the full list on Google Maps. The result is how many firms are ever recommended, which directories each engine reads, and what the named firms have in common. One county so far. More as they are run.

Research6 sectors · 1,253 firms

76% of Suffolk firms are invisible to AI search.

I asked ChatGPT, Gemini and Google AI Mode who to hire in Suffolk, 720 times, and matched every name against every firm on Google Maps. 304 were ever named. Which directories each engine reads, and what the named firms have in common.

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You cannot pay to be named; the engines decide that. What you can do is have the site and the listings the engines read. That is the monthly SEO and GEO work, from £500 a month, and the study is how I measure it.

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